CREATE

This is what I do. UI design, UX design, research, web design, and graphic design are just a few of the things I create. Constantly seeking new creative ways to solve customers' and users' problems is what keeps me energized. Years of experience in design, marketing, and sales have provided me with a broad perspective and the expertise to work towards solving those problems.

WOW your customers

Creating successful digital products is not just about great graphics and the latest widgets. It is important that the customers find your product useful, easy to use, and that the entire journey from the first view to the delivery and maintenance is a good user experience. The basis of any great product is understanding your customer's problems and needs and constantly striving to improve the experiences they have when engaging with your products and services.

THOUGHTS ABOUT UI DESIGN

There is not one singular path to a successful user interface design. Every business and industry has very different needs because their customers' needs and expectations are dramatically different. The bewildering number of specialization that has happened in the past years, requires a new approach to user interface design. We now need UX researchers, content strategists, front-end developers, database specialists, digital marketers and many more, depending on the project. As these projects have grown to be very complex and very costly, it is important to recognize that the old way of looking at the process of user interface design needs to change.Collaboration and an iterative approach to design are not buzz words, they are truly essential in today's complex and fast moving digital space.

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VISUAL DESIGN

Visual design, user interface and digital graphic design is where my experise is in. I truly enjoy what I do and stay on top of the latest developments in web design and digital marketing. My work is clean, simple and responsive.

  • HTML / CSS
    Familiarity with Javascript libraries
  • User Interface design, style guides
  • Websites, HTML Emails, CMS sites
  • Graphic design, branding, illustrations
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User Experience

What are the users's problems? What does the user want to do? The discovery phase should start with UX research, not just the sales goals. Testing something tangible, even if low-fidelity, is how we get real insight into the user's world and can get better in design iterations.

  • Wireframing
  • Prototyping
  • User interviews, usability testing, surveys, analytics
  • Iterative design approach
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marketing

Digital marketing is where my education as well as my experience in both managing marketing projects, as well as designing for them, really come together. I am passionate about marketing and branding and have been able to contribute a different perspective to the UX, design and engineering teams I have worked with in the recent past.

  • Brand Identity
  • Digital ads
  • Email campaigns
  • Project management
  • Presentations

WHAT MATTERS

Building websites and marketing campaigns that are truly successful is a team effort. The most important skill is to listen and understand client’s business, target market and find the right approach based on thorough discussions and research. There is no one-size-fits-for-all solution. Each business is unique, each budget is unique and thus each website should be unique. Flexibility, creativity, problem solving skills, constantly learning new ways of doing things and and truly enjoying webdesign and front-end development, are the most important things on my resume.

  • responsive daycare site
  • responsive website for school
  • mobile site for healthcare consulting
Iphone Device
Adobe XD, Figma, Sketch, Axure
HTML, CSS
Photoshop
Illustrator
InDesign
Workshop facilitation, Design Thinking
+ - Marketing

I have years of experience in marketing and sales, which gives me a wider lense into the business aspects of design projects.

+ - UX

Experience in usability testing, user interviews and running design workshops as well as implementing research results into my designs.

+ - Versatile

I have work experience from at least six different industries. These experiences have made me well prepared for solving design problems in any industry.

VIEWS TO CLICKS

First impressions. We all have heard about that too many times. I try not to judge people just by the first impression because it simply does not tell very much about the person. Websites however are a different story. Your business is judged by your website and social media. If the website doesn't immediately get the viewers attention and interest, is not visually pleasing, easy to use and informative, you have lost a potential new customer in less than 15 seconds. Make those first impressions count: Hire a professional to build your website!

JOYFUL
Creating experiences that are a joy to use and to look at.
USABLE
When in doubt: Test
VALUABLE
Design adds value to your product when it's done right!