DISCOVERY

The primary objective of the project was to provide doctors with seamless access to dermatologic guidelines essential for their day-to-day work.

Research had been conducted done that gave the team many good insights into what the expectations for a mobile app for this user group would be.

In addition to the market research, I looked into the comparable products already in the market.

The initial phase involved meeting with stakeholders to precisely define the project’s parameters. Meetings and workshops were arranged to refine the requirements.

FLOW CHART, WIREFRAMES

Flow charts and wireframes were the first step. The first iteration of the product was kept to just one set of guidelines for a specific disease and its treatment options.

UI DESIGNS

UI Designs were created based on the established style guides for colors, icons, typography and components.

PROTOTYPING

A prototype of the app was created to demonstrate the functionality to stakeholders and to work as a basis for app developers to begin their work.

CHALLENGES AND WINS

Challenges:

• The only challenges were the long timelines to get the content approved as well as the changes in the team structure that happened during COVID-19.

Wins:

• The internal market research team had done a great job in researching the subject matter with the end users. It was easy to start the project with solid data.
• A terrific cross-functional team of people that were very motivated in creating value for their users.
• The iterative approach gave the team time to take in the feedback and create the ideal product step by step.
• The outcome of the project was a valuable mobile app for dermatologists: The fact that the app provides guidelines for this particular specialty only, saves them time and effort: No more searching through thousands of different guidelines in large apps and websites: The most important and most often used guidelines are now at their fingertips at all times.