ABOUT ME

Choosing between art school and business studies was the decision in my youth. I chose business school, immersing myself in the world of marketing and marketing communications. Post-graduation, I worked in marketing and sales. There was always a magnetic pull towards the digital design aspects of my work, leading me to invest more and more time into figuring out how to make digital communications more compelling.

For me, it was never just about aesthetics or the fascination of technology. The unraveling of the "whys" behind the customers' and users' behavior was always a profound curiosity for me. How could design influence actions? How could design improve people's lives? This curiosity has always been at the center of my professional existence.

I had an opportunity later in life to delve into the aspect of my job that intrigued me the most: I studied web development, web design, and graphic design. For over 12 years now, I've dedicated my professional life to creating diverse digital experiences and understanding the human behaviors around designs and design decisions.

In my work, I believe in the importance of both qualitative and quantitative research, utilizing analytics data to inform design and strategy decisions. What sets me apart is the ability to not just design aesthetically pleasing interfaces but to understand the pulse of businesses. This wider perspective allows me to create experiences that not only captivate users but also align with business goals.

I'm a strong advocate of Design Thinking. In the light of AI taking over some of the design and technical aspects of UX and UI design, I think it's more important than ever. It's a mindset that I'd like to call my own: Embracing empathy, curiosity, and collaboration.

Are you looking to hire someone with perfect pixels, code and process charts, or are you seeking a partner who understands the psychology that breathes life into them, and can bridge the gap between creativity and business success?

CONTACT

Email

Experience

• Over 8 years in UX design and research
• Over 12 years in web design
• Over 6 years in marketing and sales

Education

• M.S. in Economics and Business Administration – Major: Marketing
• UX Master Certification Nielsen Norman Group
• Web Design Certification
• Hubspot Certification

Tools of the trade

• Prototyping and wireframing: Adobe XD, Figma, UXPin, Sketch, InVision, Axure, Balsamiq
• Graphic Design: Illustrator, Photoshop, In Design, Animate, Dreamweaver
• Coding: HTML, CSS and basic level JavaScript
• Analytics: Google Analytics 4, Siteimprove, Clarity
• Office and project management software: Keynotes, PowerPoint, Monday.com, Asana, Trello, VersionOne, Rally, Slack, Zoom, Dropbox, Frontify, Contentful (CMS), Miro, Mural, and all MS Office software.